"Abit have been in the computer market for well over 4 years, while Abit do not make many if any sales to companies such as Compaq, IBM or Dell they do have a very strong hold on the overclockers market. This was discovered when Abit released the Abit IT5H. This motherboard was the first of many Abit board to incorporate the new jumperless technology. The jumperless design meant that the user could set the CPU speed and many other CPU related features such as core voltage and I/O voltage within the BIOS. When Abit moved to the Pentium II line Abit redesigned the jumperless design to give the user more flexibility in settings for the CPU and named it "Softmenu II". This proved to be a big hit as Abit sold many of the new BX6 and BH6 motherboards based on this new technology to overclockers. When ATA-66 came to the market Abit took their Softmenu II software, redesigned it to give even more flexibility in the BIOS for the CPU, ATA-66 controller and added it onto a BX motherboard and released the BE6 motherboard."
FULL STORY @ TWEAKTOWN (http://www.tweaktown.com/reviews/abit_kt7raid/)