The MSI XPower series of motherboards is clearly designed to curry favor with overclocking enthusiasts and the high-end gamers Asus has targeted with its Republic of Gamers (ROG) brand. The XPower packs full support for all the latest buzzwords and capabilities, but MSI is also claiming to offer certain unique features that other manufacturers can't match currently. We're always interested in new innovations and ideas when it comes to motherboard design; let's take a look at the oomph behind MSI's Big Bang...
FULL STORY @ HOTHARDWARE (http://hothardware.com/Reviews/MSIs-Big-Bang-XPower-X58-Military-Style/)
Thermal conductivity is another way to say heat transfer, and good thermal conductivity to your heatsink means lower temps for your processor. Thermal interface material is an important part of the thermal interface between your heatsink and processor. It fills the microscopic pits and valleys that can form between two pieces of metal. Since the thermal interface material has better thermal conductivity than air, more heat can flow from the heat source (processor) to the heat dissipation device.
FULL STORY @ RBMODS (http://www.rbmods.com/content/16597/introduction.aspx)