Coolermaster has never been one to only cater to the enthusiast market. Like any good company they cover all based and in the case of our next Coolermaster product we are covering. The market projected is the class that wants good performance at not a high price point or better yet entry level. The $19.99 MSRP is a great target price for anyone looking to upgrade from their old stocker cooler to something that promises to be much better and at the same time support cross platforms including the upcoming Intel 1156 socket.
FULL STORY @ COOLERMASTER (http://www.pro-clockers.com/cooling/452-coolermaster-tx3-low-cost-cpu-cooler.html)