When it comes to cooling computers most people understand the need for CPU and graphics coolers but overlook the lowly motherboard chipset. The importance of the Northbridge and Southbridge chipsets is seemingly underestimated by most consumers and this carries over onto how most manufacturers cool them (i.e. as cheaply as possible). On most entry, mid and even some high-end boards, people think that it is more than acceptable to have a small chunk of aluminum as a Northbridge cooling solution.
FULL STORY @ HARDWARECANUCKS (http://www.hardwarecanucks.com/forum/hardware-canucks-reviews/5547-coolink-chipchilla-chipset-cooler-review.html)