"Is Amazon a discount store or a convenience store? Amazon needs to find the answer to this question to achieve profitability. Every company must ask at one point, "What business are we in?" Could Amazon's losses be a result of having no clear answer to that question?
Is Amazon's business model more like that of 7-11 or Walmart? Even though consumers don't get their goods instantly, Amazon.com (and many other online merchants) helps consumers select and buy quickly. Immediate gratification only falters on the shipping side of the business."
FULL STORY @ OSOPINION (http://www.osopinion.com/perl/story/7337.html)