Buying a new videocard has never been more difficult and confusing than it is today. There are only two major players in the video graphics chipset manufacturing game (nVIDIA and ATi), but the market is flooded with various GPU's that have huge price differences, and very similar names.
Manufacturers know that most computer users are not gamers, and of those who game, only a small fraction are "hardcore" enough to keep buying those $500 videocards every six months. That's why most manufacturers wisely focus on the low-to-mid end videocard markets.
FULL STORY @ PCSTATS (http://www.pcstats.com/articleview.cfm?articleID=1426)