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Why manufacturer uses different chipsets - Why manufacturer uses different chipsets
Wed May 09, 2001 | 1:48A| PermaLink
"Has it occured to your why a number of manufacturers produces mainboards using different chipsets ? For example AMD DDR mainboards based on ALi MAGiK1, AMD 760, VIA KT266 chipsets. Does that mean that they are out to kill it's own product line ? That is definitely not the case. Well, after some investigation, we can conclude that: Firstly, the different product lines are launched at different times of the year. Secondly, to cater to different markets requirements. As we see, the three different chipsets are catered towards High performance, Mainstream Performance and Value market. A manufacturer would definitely want to capture as much market share in DIY and SI market, SI market being one of the largest. Recently, there is this new ALi M1649 chipset. According to the specifications, this new chipset is a SDR chipset vying for market share currently taken up by VIA KT133A. While some reviewers said that it's targetted at KT133E which only supports only 100/200 (spec), I simply don't agree to that. So, would a manufacturer produce two boards and kill each other? The answer is definitely a NO. The reason is very simple. ALi M1649 is very recent and it's aimed at the value market whereas the VIA KT133A board is aimed at the mainstream market. Similarly, a successful manufacturer is one that caters to different markets and strategically launch their products at the right timing."

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