"What I actually saw was some very cool silver effect braided cables. Yep that's right, when there not glowing they look just as cool. The outer rubber casing is the luminous part and in clear daylight its translucent showing off all of the braiding inside. If you look at them in a shadowy area then there is a green tint to the translucent rubber, but I expected the green shade to be more prominent than it was. The next thing I noticed was at each end of the cables at the plugs was a "tag" notifying you of what the plug is."
FULL STORY @ VIPERLAIR (http://www.viperlair.com/reviews/cooling/akasa/glowcable/glowcab_1.htm)