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STMicro to reenter graphics chip fray - STMicro to reenter graphics chip fray
Sat Apr 01, 2000 | 4:04A| PermaLink
Here is a clip to give you a taste of the graphic wonder that lays but a click away ;-) "The graphics market can be extremely rewarding to the leaders, and punishing to the also-rans. It is not our intention to be in the latter category," said Tim Chambers, vice president and general manager of ST's graphics products division in Carrollton, Texas. "We understand the environment we are entering, and we have no fear." Chambers said ST will launch the first in a planned family of devices in April, aimed at the mainstream desktop PC space. A second chip aimed at the set-top box market will follow in the summer. Initially, the PC version of the chip will target both system companies and add-in card vendors, Chambers said. ST hopes to eventually establish its brand name in order to pursue retail sales of add-in cards under the ST logo. The chip family does not yet have any official name. "

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